Dream Unit diary
A look inside the world of Dream Unit Amsterdam. From pop-ups and parties to collaborations and creative gatherings, here's everything that happened at the unit.
Bingo Night
Evy brought up the idea for our first bingo night, and the team loved it. With Sea Water, Salmari, Bonne Suits, La Fam, Super Sonic Jazz Jam and others, it all came together. The energy was crazy. Congrats to the winners.
NEW STORE
We moved! NEW STORE! Now in the Red Light District. We’ve been trying to get a space here for a while, so it feels really good to finally be here. Surrounded by places like Order Tattoo, No Limits Art Castle, and San Serriffe. We celebrated with a welcome party, drinks by ELALA and Peroni, and DJs. Thank you everyone <33
KAKEHASHI
We hosted KAKEHASHI at our studio, bringing different creative worlds together. With NIU NIU’s Tokyo edition and Shu Kazami’s flower and accessory work in the space, it was all about connecting and exploring together.
Museum Night — Willet-Holthuysen
Dream Unit took part in Museumnacht Amsterdam at Willet-Holthuysen Museum. We did our first live heat pressing with a limited design, and David Siepman and Tim Christiani created and presented pieces in a fashion show. A new experience for us.
CYBER MATUTA POP UP
We had a MATUTA pop-up at Koningsstraat 15, filled with cute accessories and unique pieces from Barcelona. People were trying on hairpieces and just playing around while hanging out with drinks. Thanks to GIG and support from State for making it happen.
Kanaal 40 party
We were invited by our neighbors at Kanaal 40 to host a party, which provided the perfect opportunity to celebrate our 1-year anniversary. As a treat for our guests, we handed out 100 custom lighters. The music for the night was provided by:
- D.oud b2b Malik
- AMIR
- Never4get (THOMP$ON & dan1dang3r)
- Uzair
Thank you all for coming! <3
Avoid street pop up
This time, Avoid Street took over the 'Unit'. Eduardo, a talented designer based in Amsterdam with international influences from Peru and Italy, created a new collection. The entire collection was showcased, and people could pre-order the beautiful items. In addition to the collection, we had a hair tattoo artist named Lyzard, who created an art piece on a volunteer's head. Drinks were provided by Oedipus, shoutout to them!
Gatto pop up
In our store, we created a store-within-a-store concept called the "Unit." Designers can showcase their new collections and artwork in the "Unit" and organize an opening party. Our first-ever Unit launch was with Gatto, a brand created by Olivia Lottersberger and Floyd Rorije, who are among the most promising and talented designers in the Netherlands. After graduating from the Artez Academy, they moved to Vienna to build on their legacy. Shout out to Peroni for the drinks!
Viola Renate x Dream Unit exhibition
We hosted an exhibition at gallerie de schans in the Bonne Suits store. Viola Renate and Dream Unit created an extraordinary carpet which we launched at this exhibition. The carpet named 'Pussy Pet' has five editions and is still available online and in store, only three left!
The dream resort
Together with our very punky friends of The Platform, a group of creatives who organise events which show the intersection between art, music and fashion. We teamed up to serve a market +++, the guests booked a day in paradise. Which included cool refreshments, excellent artists and vegetarian snacks at our private bathtub side.
To just drop some names of who were the essence of the party:
Dream Unit Opening
On June 23, 2023, Dream Unit was founded. Within two months, we managed to find over 50 designers, secure a location in the heart of Amsterdam, and transform an old gallery into a store! Music was provided by the Caribbean collective Kurashi.
